Xavier Cullen
The metaverse is bringing video game companies like Bandai Namco into the new age
Video game publisher Bandai Namco announced on March 29 that it is creating a metaverse around its famous Gundam franchise.
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Xavier Cullen
- Apr 14
- 2 min
How esports fan engagement and brand marketing are keeping the industry alive
Fans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and...
Xavier Cullen
- Apr 7
- 2 min
Video games and blockchain: Two industries joining forces for the love of gaming
In the past, we’ve written about how NFTs and blockchain technology have integrated themselves into the video gaming world, even becoming...
Xavier Cullen
- Mar 31
- 2 min
From Usain Bolt to Coca-Cola: Non-endemic brands are entering esports now more than ever
This past week has been a wild one for the esports world. Here are a few non-endemic brands that have put their stake in esports' future.
Xavier Cullen
- Mar 17
- 3 min
The best video game industry events to attend in-person in 2022
As global COVID-19 cases have decreased by more than 50% since January 2022, optimism for more in-person events has increased. Many event...
Xavier Cullen
- Feb 10
- 2 min
Esports in the metaverse? What virtual reality can bring to the industry
Esports is constantly expanding. The industry is relatively young compared to the likes of basketball, football, and baseball, so it has...
Xavier Cullen
- Jan 13
- 2 min
League of Legends esports’ remote return shows the industry’s resilience
League of Legends esports fans are finally getting a much-anticipated return to competition after a record-breaking 2021 season.
Xavier Cullen
- Jan 6
- 3 min
Five things the gaming industry can take away from 2021
Reflecting on 2021, which was filled with innovation and excitement, can give us a clear view of a promising 2022.