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    What to learn from Call of Duty’s social media marketing expertise
    Xavier Cullen
    • Apr 22
    • 2 min

    What to learn from Call of Duty’s social media marketing expertise

    Call of Duty's success did not come by accident. It took industry-leading gameplay, graphics, and, of course — marketing — to achieve that.
    How esports fan engagement and brand marketing are keeping the industry alive
    Xavier Cullen
    • Apr 14
    • 2 min

    How esports fan engagement and brand marketing are keeping the industry alive

    Fans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and...
    Top 3 video game influencer marketing successes to help build your brand
    Xavier Cullen
    • Mar 3
    • 3 min

    Top 3 video game influencer marketing successes to help build your brand

    The best advertising campaigns that used influencers in and outside the video game industry to market their products.
    Five things the gaming industry can take away from 2021
    Xavier Cullen
    • Jan 6
    • 3 min

    Five things the gaming industry can take away from 2021

    Reflecting on 2021, which was filled with innovation and excitement, can give us a clear view of a promising 2022.
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