Call of Duty's success did not come by accident. It took industry-leading gameplay, graphics, and, of course — marketing — to achieve that.

Fans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and...

The best advertising campaigns that used influencers in and outside the video game industry to market their products.

League of Legends esports fans are finally getting a much-anticipated return to competition after a record-breaking 2021 season.

Reflecting on 2021, which was filled with innovation and excitement, can give us a clear view of a promising 2022.