Xavier Cullen
What to learn from Call of Duty’s social media marketing expertise
Call of Duty's success did not come by accident. It took industry-leading gameplay, graphics, and, of course — marketing — to achieve that.
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Xavier Cullen
- Apr 14
- 2 min
How esports fan engagement and brand marketing are keeping the industry alive
Fans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and...
Xavier Cullen
- Mar 4
- 3 min
Top 3 video game influencer marketing successes to help build your brand
The best advertising campaigns that used influencers in and outside the video game industry to market their products.
Xavier Cullen
- Jan 13
- 2 min
League of Legends esports’ remote return shows the industry’s resilience
League of Legends esports fans are finally getting a much-anticipated return to competition after a record-breaking 2021 season.
Xavier Cullen
- Jan 6
- 3 min
Five things the gaming industry can take away from 2021
Reflecting on 2021, which was filled with innovation and excitement, can give us a clear view of a promising 2022.