Xavier Cullen
EA is carving a mobile gaming space in a crowded video game market
Despite owning several high-selling video game franchises, EA has found a home in mobile gaming.
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Xavier Cullen
- May 19
- 2 min
From Mars to music: How different industries are expanding the metaverse
Organisations such as NASA see the metaverse as a way to experience the impossible
Xavier Cullen
- Apr 28
- 2 min
The metaverse is bringing video game companies like Bandai Namco into the new age
Video game publisher Bandai Namco announced on March 29 that it is creating a metaverse around its famous Gundam franchise.
Xavier Cullen
- Apr 22
- 2 min
What to learn from Call of Duty’s social media marketing expertise
Call of Duty's success did not come by accident. It took industry-leading gameplay, graphics, and, of course — marketing — to achieve that.
Xavier Cullen
- Apr 14
- 2 min
How esports fan engagement and brand marketing are keeping the industry alive
Fans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and...
Xavier Cullen
- Apr 7
- 2 min
Video games and blockchain: Two industries joining forces for the love of gaming
In the past, we’ve written about how NFTs and blockchain technology have integrated themselves into the video gaming world, even becoming...
Xavier Cullen
- Mar 31
- 2 min
From Usain Bolt to Coca-Cola: Non-endemic brands are entering esports now more than ever
This past week has been a wild one for the esports world. Here are a few non-endemic brands that have put their stake in esports' future.
Xavier Cullen
- Mar 17
- 3 min
The best video game industry events to attend in-person in 2022
As global COVID-19 cases have decreased by more than 50% since January 2022, optimism for more in-person events has increased. Many event...
Xavier Cullen
- Mar 10
- 2 min
Cloud gaming isn’t dead, it’s just getting started
With physical video games declining in market share and digital games increasingly requiring more storage space, cloud gaming is on the rise
Xavier Cullen
- Mar 3
- 3 min
Top 3 video game influencer marketing successes to help build your brand
The best advertising campaigns that used influencers in and outside the video game industry to market their products.
Xavier Cullen
- Feb 10
- 2 min
Esports in the metaverse? What virtual reality can bring to the industry
Esports is constantly expanding. The industry is relatively young compared to the likes of basketball, football, and baseball, so it has...
Xavier Cullen
- Feb 4
- 2 min
What Microsoft, Sony, and Take-Two’s arms race means for the video games industry
While the new year has barely started, the video games industry has already had three massive acquisitions shake up the entire landscape.
Xavier Cullen
- Jan 27
- 2 min
The art of games: How video game adaptations are taking over the TV and film industry
It was only a few months ago that the Netflix original show “Arcane” took the world by storm. Based on the League of Legends universe,...
Xavier Cullen
- Jan 6
- 3 min
Five things the gaming industry can take away from 2021
Reflecting on 2021, which was filled with innovation and excitement, can give us a clear view of a promising 2022.