Xavier CullenJun 22 minEA is carving a mobile gaming space in a crowded video game marketDespite owning several high-selling video game franchises, EA has found a home in mobile gaming.
Xavier CullenMay 192 minFrom Mars to music: How different industries are expanding the metaverseOrganisations such as NASA see the metaverse as a way to experience the impossible
Xavier CullenApr 282 minThe metaverse is bringing video game companies like Bandai Namco into the new ageVideo game publisher Bandai Namco announced on March 29 that it is creating a metaverse around its famous Gundam franchise.
Xavier CullenApr 222 minWhat to learn from Call of Duty’s social media marketing expertiseCall of Duty's success did not come by accident. It took industry-leading gameplay, graphics, and, of course — marketing — to achieve that.
Xavier CullenApr 142 minHow esports fan engagement and brand marketing are keeping the industry aliveFans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and...
Xavier CullenApr 72 minVideo games and blockchain: Two industries joining forces for the love of gamingIn the past, we’ve written about how NFTs and blockchain technology have integrated themselves into the video gaming world, even becoming...
Xavier CullenMar 312 minFrom Usain Bolt to Coca-Cola: Non-endemic brands are entering esports now more than everThis past week has been a wild one for the esports world. Here are a few non-endemic brands that have put their stake in esports' future.
Xavier CullenMar 173 minThe best video game industry events to attend in-person in 2022As global COVID-19 cases have decreased by more than 50% since January 2022, optimism for more in-person events has increased. Many event...
Xavier CullenMar 102 minCloud gaming isn’t dead, it’s just getting startedWith physical video games declining in market share and digital games increasingly requiring more storage space, cloud gaming is on the rise
Xavier CullenMar 33 minTop 3 video game influencer marketing successes to help build your brandThe best advertising campaigns that used influencers in and outside the video game industry to market their products.
Xavier CullenFeb 102 minEsports in the metaverse? What virtual reality can bring to the industryEsports is constantly expanding. The industry is relatively young compared to the likes of basketball, football, and baseball, so it has...
Xavier CullenFeb 42 minWhat Microsoft, Sony, and Take-Two’s arms race means for the video games industryWhile the new year has barely started, the video games industry has already had three massive acquisitions shake up the entire landscape.
Xavier CullenJan 272 minThe art of games: How video game adaptations are taking over the TV and film industryIt was only a few months ago that the Netflix original show “Arcane” took the world by storm. Based on the League of Legends universe,...
Xavier CullenJan 63 minFive things the gaming industry can take away from 2021Reflecting on 2021, which was filled with innovation and excitement, can give us a clear view of a promising 2022.